City Hyper Mall - TV Commercial (Doha, Qatar)
AE Films produced a vibrant commercial advertising video for City Hyper Mall in Doha, Qatar, aiming to attract shoppers and highlight the mall's offerings.
[Client]
City Hyper Mall
[Year]
2023
[Services]
TVC Production, Video Production, Filming (Qatar), Post-Production, Editing, Creative Direction, Advertising
[Catagory]
Commercials
Project Overview:
City Hyper Mall, a major shopping destination in Doha, Qatar, needed an engaging Television Commercial (TVC) to boost foot traffic and showcase its diverse range of retail outlets, dining options, and entertainment facilities.
Objectives:
Increase consumer awareness of City Hyper Mall in the Doha market.
Drive footfall to the mall.
Highlight the variety and quality of offerings available.
Create an energetic and appealing visual identity for the mall.
AE Films' Approach:
Our team developed a creative concept centered around the theme of discovery and enjoyment at City Hyper Mall. We managed the full production process, including filming on location in Doha. This involved capturing dynamic shots of the mall's interior, showcasing happy shoppers, and highlighting key tenants. Post-production focused on creating a fast-paced, visually rich edit with upbeat music and clear calls to action.
Results:
The TVC provided City Hyper Mall with a powerful advertising tool to reach consumers in Qatar. The vibrant visuals and clear messaging effectively communicated the mall's appeal, contributing to increased brand visibility and supporting marketing efforts aimed at attracting shoppers. The video was well-received and aired on relevant channels.
Snaps From the Project
"AE Films produced a fantastic TVC for City Hyper Mall. They understood our market in Doha and delivered a high-energy commercial that perfectly showcased what we offer. Excellent work!"
Marketing Manager, City Hyper Mall