Milkshake Brand - Product Launch TVC & Social Media Campaign

Project Overview:

A food and beverage company sought to launch a new milkshake product line into the Jordanian market with maximum impact. AE Films was commissioned to create a vibrant Television Commercial (TVC) and an integrated social media campaign to generate excitement and drive initial sales.

Objectives:

1. Generate high awareness for the new milkshake product launch.

2. Create a fun, appealing brand image for the product.

3. Drive consumer interest and encourage trial purchases.

4. Produce engaging content suitable for both TV broadcast and social media platforms.

AE Films' Approach:

We developed a creative concept focused on taste, fun, and refreshment. The TVC production involved energetic filming, potentially featuring product shots, lifestyle scenes, and animation/motion graphics. We created a series of shorter video assets and high-quality photos specifically for the social media campaign rollout (as evidenced by the YouTube playlist). The campaign was designed to be shareable and interactive, possibly involving contests or influencer collaborations.

Results:

The integrated TVC and social media campaign successfully introduced the new milkshake product to the market. The eye-catching visuals and energetic tone captured consumer attention, leading to strong initial awareness and contributing to product trial. The suite of videos provided versatile content for ongoing promotion across different platforms.