Orange Jordan - Social Initiative Campaign Production

Project Overview:

Orange Jordan sought to highlight one of its key social initiatives through an engaging social media campaign. AE Films was brought on board to manage the production aspects and create compelling content that resonated with the public and showcased Orange's commitment to CSR.

Objectives:

1. Raise public awareness and understanding of Orange's specific social initiative.

2. Generate positive brand association and highlight Orange's role as a responsible corporate citizen.

3. Create authentic and engaging content suitable for sharing across social media platforms.

4. Encourage community engagement and support for the initiative's goals.

AE Films' Approach:

We worked with Orange to define the campaign's narrative and key messages. Our team managed the production process, which involved capturing high-quality photography documenting the initiative's activities and impact. We developed creative concepts for the social media rollout, ensuring the content was authentic, sensitive, and aligned with Orange's brand values.

Results:

The social media campaign successfully amplified the message of Orange's social initiative, reaching a wide audience and fostering positive engagement online. The professional photography provided compelling visuals for the campaign, effectively illustrating the initiative's real-world impact and reinforcing Orange's commitment to the Jordanian community.