The University of Jordan - Documentaries & Corporate Media
AE Films produced documentaries, corporate videos, and provided event coverage and photography for The University of Jordan, highlighting its academic achievements and campus life.
[Client]
The University of Jordan
[Year]
2021
[Services]
Documentary Production, Corporate Video, Event Coverage, Photography, Filming, Post-Production, Interviewing
[Catagory]
Documentary
Project Overview:
The University of Jordan (UJ), a leading academic institution, sought to elevate its presence from a local to a global scale, particularly focusing on attracting international students. Since 2020, AE Films has partnered with UJ, providing strategic media campaigns, documentaries, corporate videos, event coverage (including live broadcasting), and photography to showcase its academic excellence, campus life, and global reach.
Objectives:
Strengthen the university’s global presence.
Attract more international students through engaging media.
Showcase UJ’s academic excellence, diverse programs, faculty, facilities, and vibrant campus life.
Provide full media coverage for key university events and academic milestones.
Enhance digital communication and student engagement across various platforms.
AE Films' Approach:
Our team developed a comprehensive media strategy to position UJ as a leading international university. We designed campaigns targeting global students, focusing on education quality and student experience. Production involved extensive filming across campus using Sony FX3, Canon C300, and DJI Drones to capture the student experience, facilities, and events. We conducted interviews with international students for success stories and designed promotional videos. Post-production (using Adobe Premiere Pro, DaVinci Resolve, After Effects) delivered high-quality videos, reels, digital content for marketing/admissions, motion graphics for social media, and engaging student testimonials.
Results:
The strategic media partnership with AE Films significantly contributed to transforming UJ's media presence from local to global. Our targeted campaigns and engaging content, including student testimonials and program highlights, played a key role in achieving a remarkable 300% increase in international student enrollment. The extensive library of videos, photography, and digital assets continues to enhance UJ's recruitment efforts, online presence, and communication with stakeholders.
Snaps From the Project
"AE Films demonstrated a deep understanding of our institution's needs. They produced exceptional documentaries and provided reliable, high-quality coverage for our key events. Highly professional and creative."
Director of Public Relations, The University of Jordan