Joramco - Comprehensive Corporate Media Partnership

Project Overview:

Joramco, a globally recognized aircraft Maintenance, Repair, and Overhaul (MRO) provider based at QAIA, initially had a minimal media presence. AE Films established an ongoing partnership, starting in 2019, to build their media capabilities from the ground up, transforming their communications and enhancing their corporate image through comprehensive media services, particularly documenting key activities and milestones in their post-COVID-19 recovery and expansion.

Objectives:

1. Build a strong media presence from the ground up.

2. Increase JORAMCO’s brand visibility in the global aviation industry.

3. Capture and document key milestones, especially post-COVID-19 recovery and expansion.

4. Establish JORAMCO as a leader in MRO (Maintenance, Repair, and Overhaul).

5. Provide full media support for international events and communications needs.

AE Films' Approach:

As a comprehensive media partner, AE Films works closely with Joramco's communication team. We developed a structured media strategy and annual content roadmap, transitioning Joramco to full-scale coverage aligned with their business expansion. This involved over 450 days of filming across multiple locations (including 40,000+ km of global travel), covering MRO Middle East events, behind-the-scenes operations, leadership interviews, and corporate milestones. Our production services include planning, multi-camera filming, interviews, and highlight reels for events. Post-production involves editing high-quality corporate videos, promotional reels, event highlights, creating motion graphics, and optimizing content for various digital platforms (LinkedIn, YouTube, Website) using tools like Adobe Premiere Pro, After Effects, and DaVinci Resolve with RED and Sony cinema cameras.

Results:

AE Films successfully transformed Joramco's media presence from nearly non-existent to comprehensive and impactful. We have delivered numerous high-quality media assets, including impactful corporate videos and extensive event documentation. Our services have helped Joramco effectively communicate its value proposition to clients, partners, and stakeholders globally, reinforcing its position as a leader in the MRO sector. The provided media is used extensively across Joramco's website, social channels, and presentations.